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Rich Products Adopts the Next Generation of Customer + Channel Engagement

Rich Products, an enterprise with more than 3 billion in annual revenue, offers a broad array of specialty food products, recipes, and services. They were looking to increase sales and improve market penetration. Rich established a new sales organization that needed a platform to support their thousands of products, multiple sales channels, and several business groups globally, and integrate to SAP and other industry-specific marketing, sales, and database capabilities in a timely matter.


Click below to see how Rich gained the ability to manage relationships and sales opportunities, improved efficiencies in the product lifecycle, gained visibility into operations, and streamlined sales processes with a unified structure across lines of business, leveraging Microsoft Dynamics 365 Sales and critical SAP Integration.



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