• eLogic

Kennametal Refocuses on the Customer with a Global Sales Solution


Kennametal has been a global leader for more than 100 years in the manufacturing of earth cutting, metal cutting, and ultra-wear-resistant technologies. Kennametal also leads the industry through the continual modernization of their enterprise. Our nearly two-decade strategic partnership has helped Kennametal to traverse industry changes, evolve, transform, and master the innovations that shape the future.


To gain more customer-facing time, Kennametal chose Microsoft Dynamics 365 Sales as their Productivity solution to replace SAP CRM. eLogic enabled Kennametal to launch Dynamics 365 Sales globally to thousands of sales reps in a matter of a few months as a single program. This global sales deployment equipped their sales representatives across multiple sales channels to be customer-obsessed, always on and connected with Dynamics 365 Sales as its intelligent, digital selling platform empowering intelligent decisions in action with integrated analytics through Power BI. ​

Click below to see Kennametal's Sales Modernization story.



To learn more about Kennametal's customer journey, visit this page on our website.