• eLogic

CRM - A Strategic Initiative


Contact management software has been around for years. With the introduction of newer, more powerful CRM products, your company should take a serious and methodical approach to any CRM project. If implemented as a software program for your sales organization, CRM may well become an administrative tool used only in a small group or on an individual basis. Today's business climate demands clear purpose, strategy, and a solid financial return to support project approval.


CRM provides a toolset for selling enhancements as well as a platform for new and powerful end-to-end process solutions. These require a strategic approach when properly designed and deployed. It is easily justified when it achieves the following:


• process efficiency gains for quotation / order conversion

• price realization improvements

• revenue growth

• enhanced new product introduction

• deeper account penetration


Be sure you are getting the most out of your CRM system. Read about the features and benefits of implementing Microsoft Dynamics CRM with eLogic.